The Obsession with Virality and the Fall of Morality: A Disturbing Social Reality

Liton Hossian Jihad: One of the most alarming and widely discussed social maladies of our time is the unrestrained use of social media, and the growing tendency to commercialize personal life for public consumption.
Once, social platforms were spaces for the exchange of ideas, creativity, and free expression. Today, they have become arenas of unhealthy competition—for views, likes, and viral fame.

Nowadays, it is common to witness personal disputes—between husbands and wives, lovers, or even within families—being broadcast live on Facebook or uploaded to YouTube. Some people, astonishingly, record even the most private, domestic conflicts and package them as “content.” The sole objective? To gain more views, earn money, and go viral.

A recent and horrifying example from Muradnagar in Comilla has once again pointed to the reality of the society we live in. A woman was brutally assaulted, stripped, and the entire act was recorded and shared on social media. In this society, human dignity, pain, or safety takes a backseat—what matters is the content potential of such inhumane incidents.

No one seems concerned about who is watching or sharing these videos. Some justify it by saying, “She was having an affair,” or “Someone broke in to assault her.” Regardless of the truth, one thing is undeniable—recording and distributing a video of a helpless woman being stripped and beaten has somehow become normalized.

This mindset is terrifying. It doesn’t just threaten individual dignity or safety—it is putting the very moral backbone of society at risk. Today it’s Karim’s story that goes viral, tomorrow it’ll be Rahim’s. Privacy has become a toy, and human beings have been reduced to mere “content.”

To stop this growing trend, we must act simultaneously on three fronts—social, familial, and legal.
First, digital literacy must be promoted so that people learn what is appropriate to share and what is not.
Second, strict enforcement of the law is essential, especially to ensure that victims aren’t blamed and that those who record and distribute such content are punished swiftly.
Third, value-based education must be revived within families and communities, so that children grow up learning to respect privacy and dignity as essential human responsibilities.

If we fail to address this moral disease at its root, we are heading toward a society where trust will be extinct. Bengali culture, relationships, and humanity itself will become nothing more than material for dramatic exposure and viral trends.

We must remember—social media may have given us the freedom to think and create, but it has also opened the door to a moral abyss.
If we do not awaken now, we will leave behind a future society that is stripped of compassion, sensitivity, and ethics.

And perhaps, in that world, we will all go viral—but no one will remember us as human beings.